LUSH
In this rebrand, I decided to give Lush a new personality and approach to its company’s mission. Lush's new approach is to exude "Aggressive Planet Positivity" Nature is magical and we can't survive without it. The new slogan, “Imagine A World” encourages customers to consider how their purchases impact the current climate crisis.
Creating A Mood:
For this project, I needed to create a series of mood boards to decide what designs would be most effective for my idea. Ultimately, I landed on a whimsical, dream-like mood board for the project. I wanted Lush’s current products to blend seamlessly with this new direction.
Print Advertising:
For the print work, the goal was to highlight Lush’s zero packaging products.
Digital Marketing
Rather than have the focus be on the products, Lush will switch their focus on the impacts their customers have made by purchasing from them. The LUSH website and app will have options to explain where and how the company is making changes through their products.
Interactive Advertising:
To encourage people to purchase from bulk/zero-waste stores, Lush sponsored maps will be placed in high volume areas. These maps can guide potential customers to stores within walking distance.