On the MUV with Arcimoto x Handle
In the course, Advertising Campaigns, my class was divided into groups to find solutions and create a fully fleshed campaign for Arcimoto, a motorized vehicle company aiming to provide eco-friendly travel. My role in this group was to be our media buyer and assist in Art Direction. We delivered our designs and ideas to the Arcimoto team and were selected as the winning project.
Our idea:
We found a company that could perfectly launch a trend in using Arcimoto’s MUV-vehicles as last-mile delivery systems. Handle is a delivery company with locations that align with Arcimoto’s production who has the potential to tackle this collaboration.
Digital Advertising:
We found that Handle has a significant online presence that could be beneficial for Arcimoto in gaining recognition for their vehicles. Part of our plan is to advertise using carousel posts and stories to gain traction between both companies and illustrate how exciting the partnership is.
Finding an Audience:
Arcimoto was founded in Eugene, Oregon. Home of the Ducks. Since Handle only hires college students, we found it appropriate to advertise the partnership at home games where students and locals can consider purchasing their next food delivery using Handle x Arcimoto.
Expanding:
My group also decided that we didn’t want to end our campaign ideas there. We envisioned Arcimoto expanding their reach by collaborating with more last-mile delivery systems, such as GoPuff. We created a mockup of how Arcimoto vehicles can be remixed to fit with other companies.